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How to Use LinkedIn for Business Growth and Career Development in the Wake of COVID-19

RECORDED ON TUESDAY, APRIL 28, 2020

Presented by Wayne Breitbarth, Grad '86, LinkedIn Trainer and Consultant

In this timely, impactful, highly actionable broadcast, Wayne Breitbarth, Grad ’86, nationally recognized LinkedIn consultant, trainer and author of the best-selling book The Power Formula for LinkedIn Success, will demonstrate how to use LinkedIn to create a compelling profile, find prospects communicate with target companies, and more.

In this timely, impactful, highly actionable broadcast, Wayne Breitbarth, Grad ’86, nationally recognized LinkedIn consultant, trainer and author of the best-selling book The Power Formula for LinkedIn Success, will demonstrate how to use LinkedIn to:

  • Create a compelling profile
  • Find prospects and evaluate next best steps
  • Effectively communicate with potential employers and target companies
  • Drive traffic to your business development professional's LinkedIn profile, your LinkedIn company page and website
  • Discover insider information about your prospects to help you evaluate and prioritize them
  • Perform a step by step process for using LinkedIn to generate high priority referral prospects
  • Spark engagement on individual and company posts and updates

Wayne Breitbarth, Grad ’86, is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author and a globally recognized industry leader in LinkedIn training, marketing, and consulting. He has shared his expertise with more than 100,000 business professionals through private business consulting, dynamic presentations to worldwide audiences and his critically acclaimed book, The Power Formula for LinkedIn Success (now in its fourth edition). He has been featured in Forbes, Inc., Wired, and American Express Open Forum and seen on NBC and Fox Business. Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services. He also works with universities (students/staff/alumni), not-for-profit organizations, associations, executive peer advisory groups and individuals. His clients include IBM, Abbott Labs, Aflac, the American Marketing Association and Northwestern University. He is a CPA, received an accounting degree from the University of Wisconsin-Whitewater, a MBA from Marquette University and has received recognition for his public service in the Milwaukee community, where he resides with his wife of 39 years.